OVERVIEW
Photography-only coverage of the NFL's biggest week on Dean's home turf — Super Bowl LIV at Hard Rock Stadium on February 2, 2020, with Miami Beach and South Beach as the center of the football world. I shot the week as the City of Miami Beach's photographer: the NFL's official Super Bowl Experience at the Miami Beach Convention Center, the Fox Sports mega studio on the South Beach sand, and the celebrity week that flooded the city around them.
MY ROLE
Creative Director, City of Miami Beach (2014–2025) — photographer and visual documentarian of the city's Super Bowl-week activations. No campaigns, no design work: pure event photography and celebrity coverage.
KEY NUMBERS
• Super Bowl LIV · Feb 2, 2020 · Hard Rock Stadium, Miami
• NFL Super Bowl Experience, Miami Beach Convention Center
• Nine-acre Fox Sports beachfront production set on South Beach
