OVERVIEW
Growing Your Purpose: Empowering Your Mind to Achieve Success (2021) — the book I wrote on mindset, purpose, and resilience, built on four principles: tell the truth, every obstacle is an opportunity, fail forward, faith first. It's my own IP end to end: the writing, the brand identity, the visual system, and the audience I'm building for it. The most personal thing I've ever made — and the foundation of a future speaking platform.
MY ROLE
Author, brand creator, and visual system builder. I wrote the book, built the GYP identity around its principles, and created the photography direction, graphics, and social assets — with funnel assets developed and ready.
KEY NUMBERS
• Author — Growing Your Purpose: Empowering Your Mind to Achieve Success (2021)
• GYP brand identity: logo, quote-card system, GYP green (#CEDC00)
• @growingyourpurpose — original IG graphics by Dean, with unposted designs in reserve
• Distinguished Toastmasters — a speaking track built to carry the book onto public stages
