Overview
In 2018, the City of Sunny Isles Beach ran a free community shuttle, SIBshuttle, whose route maps had become a problem: lines crossed and changed direction, naming was inconsistent, and riders could not tell how to connect to Aventura, Hallandale Beach, or North Miami Beach. Through MiamiDean, LLC, I designed a complete wayfinding overhaul, a unified brand system for the shuttle, three renamed routes, redesigned route maps, and a matching stop signage system built around how riders actually transfer between cities.
MY role
Brand & Wayfinding Designer, MiamiDean, LLC. Concept, route naming, map system design, and signage design, presented to the City's Cultural & Community Services Department on April 6, 2018.
KEY numbers
3 routes restructured and renamed (Aventura Route · Intracoastal Route · Collins Express) · 3 neighboring-city transit connections mapped (Aventura Express · Hallandale Mini Bus · NMB Line) · 2 signage types designed (single stop and transfer stop) · 1 unified brand system across maps, signs, and app
