OVERVIEW
My relationship with my alma mater is a rebrand case study in two chapters. From 2009 to 2014 I was on the university's creative staff — lead designer and institutional photographer — and I rebranded the university multiple times, including the full athletics department. Since 2020 I've returned as an Adjunct Professor of Strategic Communications & Campaign Production, teaching the discipline I practiced there.
MY ROLE
Graphic Artist / Photographer (2009–2013), Marketing & Communications Design Manager (2013–2014). I built the identity system, created the Style & Graphics Standard Guide, designed SSU Magazine, led major Homecoming campaigns, and shot and grew the university's photo archive.
KEY NUMBERS
• Multiple institutional rebrands + full athletics rebrand
• University-wide Style & Graphics Standard Guide
• 2009–2014 staff, 2020–present adjunct — a 15+ year relationship
• SSU Magazine, Homecoming campaigns, institutional photo archive
