OVERVIEW
Six years of branded experiential work for Jack Daniel's, on an event-to-event basis from January 2018 through August 2023. My job at every activation was to document the experience the marketing budget bought — the bottles, the models, the crowds, the room — and turn it into the visual record that proved it was packed. The centerpiece: photographing the Jack Daniel's Tennessee Honey presence at Jazz in the Gardens, including the 2018 "I Love the 90s" tribute weekend.
MY ROLE
Brand & Experiential Marketing Strategy Lead, hired and paid directly (never subcontracted) via PJ's introduction to Eric. I shot photography — PJ shot video — curating the story of each event, not just covering it.
KEY NUMBERS
• Jazz in the Gardens 2018, archive-confirmed: photographed + filmed Salt-N-Pepa, Kid 'n Play, and Trick Daddy
• 6-year brand relationship (Jan 2018–Aug 2023), event-to-event, never full-time
• 4 activations shot in 2022: Pride Airstream, Performers Take Off Party at Oasis Wynwood, Air & Sea Show, Nautilus Pool Party
